Tony Stewart has waved a sweat- and champagne-soaked towel in Nascar victory lanes more than 40 times since coming to the Nascar Sprint Cup Series from the IRL IndyCar Series in 1999. And this year is no different, as Mr. Stewart starts the new season as a driver/owner with his No. 14 Old Spice/Office Depot Chevrolet Impala SS fielded by Stewart-Haas Racing.

Old Spice, the official deodorant and body wash of Nascar, saw early on in Mr. Stewart's career the opportunity such frequent celebrations presented. The 2009 racing season marks Old Spice's 10-year anniversary with Mr. Stewart and the familiar Old Spice towel seen draped over the two-time Sprint Cup champion's shoulder after many long, hot afternoons at the racetrack will continue to be a staple of Stewart's post-race ritual.

Every time Mr. Stewart wins a Sprint Cup or Nascar Nationwide Series race during the 2009 season, he'll use the Old Spice towel to wipe off the sweat and sweet spray of victory. He'll later autograph the towel and turn it over to Old Spice for a charity auction on eBay, with all proceeds going to the Tony Stewart Foundation.