One of a 'Kind' in Laundry Products

2009-03-05 | 02:27

New brand to enter U.S. dry cleaning market

Winning Brands Corporation of Canada will formally market its domestic Kind Laundry Detergent and Kind Fabric Softener to U.S. drycleaners for sale to consumers as a retail item within U.S. drycleaner operations.

This is being done in association with the Drycleaning & Laundry Institute's Fabricare publication to the trade. It is a result of Winning Brands' earlier testing in Canada to determine consumer satisfaction with Kind Laundry Products at home and the feasibility of utilizing the drycleaner store environment as a point of sale. Commencing immediately, U.S. drycleaners who are members of the Drycleaning & Laundry Institute will receive regular information about how to add this new source of revenue to their operations.

Winning Brands is also the manufacturer of Smart Wet Cleaning Solutions. In preparation for the launch, the company has manufactured and positioned a special run of approximately 7,000 bottles each of Kind Laundry Detergent and Kind Fabric Softener in its Buffalo, NY warehouse.