Healthy Child Healthy World, a nonprofit group whose goal is to educate the public about green home and personal care practices, has partnered with Activeion Cleaning Solutions, a company "revolutionizing the cleaning industry through a simple, safe, highly sustainable cleaning technology."

The brand's first product, the Activeion Pro, integrates technology into a portable bottle that converts tap water into a cleaner and sanitizer as it sprays. The partnership will be reflected through marketing.

According to Christopher Gavigan, chief executive officer and executive director, Healthy Child Healthy World, "Cause-marketing partnerships are essential for reach and impact. Both Healthy Child and Activeion will benefit from the brand partnership. As a non-profit that parents trust, Healthy Child hopes to offer mutual awareness and lift with this integrated marketing program. The amplification for both brands will create much broader impact and, in the end, will prevent childhood illness. That's even more powerful than a traditional 'win-win'!"