Frédéric Malle Celebrates Itself

2009-06-24 | 06:28

Holds launch party at Barney's

When you're the No. 1 fragrance brand at Barneys New York, you can take some time to bask in the spotlight. No wonder then that Frédéric Malle celebrated the late-May launch of his latest scent, Géranium Pour Monsieur, with a soiree at Barneys New York’s Madison Avenue Penthouse last week.

The scent contains a base of geranium, as well as mint, cinnamon, clove and white musks.

Besides being the No. 1 fragrance brand at Barneys New York , Frédéric Malle is among the retailer’s top five beauty brands. Malle’s fragrances are carried exclusively at eight Barney’s doors — New York, Beverly Hills, Chicago, Boston, Dallas, San Francisco, Las Vegas and Seattle — and carried at 50 other doors globally, including three of Malle’s own boutiques in Paris.