Coty Inc. has signed international icon and multifaceted artist Beyoncé as its next big rollout. Working hand-in-hand, the fragrance giant and gifted entertainer will develop and market an exclusive Beyoncé fragrance.

“We welcome Beyoncé as a well-respected and esteemed partner of the Coty family.She is a star who brings a combination of power and femininity that will only further inspire the creative process as she works with Coty,” commented Bernd Beetz, Chief Executive Officer, Coty Inc.“Modern and highly influential, Beyoncé has truly touched the lives of her fans and will continue to reach new heights in her career with the launch of her own signature fragrance.We are thrilled she has partnered with Coty to embark on this new adventure, one of vast potential.”

“For me, fragrance reflects a woman’s attitude and unique sense of style,” said Beyoncé.“While I love various perfumes, I haven’t found a scent that truly personifies me as a woman.Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.It’s a true privilege to be working with Coty and I can’t wait to share this personal side of me with fans all across the world.”

Her yet-to-be named fragrance will embody the soul of Beyoncé’s persona: a glamorous and highly talented woman full of determination and drive to succeed.The new line is scheduled to launch in early 2010 in North and South America with subsequent plans to launch in Europe and key markets throughout the world later that year. Financial terms of the agreement were not disclosed.