Alterna Professional Haircare is now available in Taiwan. The launch was celebrated in style with a VIP cocktail party held at the Grand Hyatt Taipei.

Stylists from Euro Salon, which carries the full Alterna line and is the elite celebrity salon in Taipei, coiffed Taiwan’s top models for this talk of the town event. Hosted by Alterna Taiwan, celebrities, top stylists and members of the press were treated to a magnificent evening celebrating Alterna’s arrival.

Making the trek from Alterna’s corporate offices in the United States, Teresa Smith, Alterna vice president of sales, was thrilled by the enthusiasm and reception given to Alterna. “Taiwan is a very important market for Alterna,” said Ms. Smith. “They are on the cutting edge of the industry and I see a very bright future for our brand in this territory.”