Natural beauty retailer Beautorium debuted a new initiative that will unite breast cancer fundraising, in support of the Susan G. Komen for the Cure North Jersey Affiliate, with education about the health benefits of natural and organic beauty products. From Oct. 15, 2009 - Jan. 15, 2010, 25% of the proceeds from select products listed at www.beautorium.comwill be donated to the North Jersey Affiliate of Susan G. Komen for the Cure.

Beautorium has enlisted several of its brands, among the top natural beauty companies in the world, to participate in the effort. Exuberance Beauty, John Masters Organics, Juice Beauty, Marina Cosmetics, Red Flower, Revolution Organics, Saaf, Sophyto and Trilogy will donate to the cause.Melvita Organics will also join the lineup at the time of its US debut on Nov. 9.Among the 35 natural and organic products hand-picked to benefit Susan G. Komen North Jersey are Beautorium top-sellers like Trilogy Organic Rosehip Oil, Exuberance Brightening Facial Serum with Vitamin C, Saaf Organic Eraser Body Oil and Juice Beauty SPF 30 Tinted Moisturizer.

The unique support that Beautorium brings to Susan G. Komen North Jersey highlights the organizations’ interest in health awareness and education for women. In addition to raising funds that will help save lives, bring care and support to breast cancer patients and work toward a cure, Beautorium seeks to further the understanding of the importance of natural and organic products for health, said the company.