Fergie To Launch New Scent for Avon

2009-10-16 | 07:57

Pop singer is the latest celebrity to join the direct seller.

When it comes to star power, Avon is starting to give Coty a run for its money. The world's largest beauty direct seller has signed Fergie, frontwoman of the Black Eyed Peas, for a new fragrance to debut next year.

Fergie, whose real name is Stacy Ferguson, is the latest high-profile name to join Avon’s growing cast of celebrities. The Avon A-list includes Reese Witherspoon; Patrick Dempsey and his wife, makeup artist Jillian Dempsey; Courteney Cox; Derek Jeter; Jennifer Hudson, whose contract is due to expire, and in Latin America, Salma Hayek. Avon’s designer alliances have included Cynthia Rowley, Christian Lacroix and Emanuel Ungaro.

According to Avon, Fergie is very inspirational and should appeal to younger consumers.

The yet-to-be named women’s fragrance, which will be available next year through Avon sales representatives, is scheduled to launch overseas beginning in the third quarter, followed by the U.S. next fall.