American beauty consumers can be demanding: in our results-driven society the days of 30-day trials are long gone. The culture of “instant beauty” is taken to further extremes every time a new injectable beauty treatment is introduced. For many women, however, instant beauty through a needle is less than desirable.

New for Winter 2009, Gone in Sixty Seconds by AminoGenesis Skincare is an instant wrinkle filler that contains a scientific blend of oxygenating peptides, micro-collagen and firming proteins that tighten, firm and reduce puffiness all day long. It features InstaFirm Protein, an exclusive protein technology that instantly starts to firm and plump wrinkles, creating younger-looking skin within seconds; as well as a patented delivery system to time release key ingredients all day long.

AminoGenesis was founded in 2000 after creator Ron Cummings, a longtime sufferer of dermatitis, was recommended a cream for his skin condition. Once he learned everything he could about that cream he used, Mr. Cummings decided to make the life-changing decision to end his existing career and enter the unfamiliar business of skin care. He learned that the cream was actually a potent mixture of amino acids, essentially the building blocks of all life.