Looking to revitalize the brand, Estée Lauder named world-renowned makeup artist Tom Pecheux creative makeup director.

Beginning in Spring 2010, new, high-impact color products influenced by Mr. Pecheux will appear at Estée Lauder counters. His makeup artistry will be featured in new advertising campaigns with Estée Lauder model Hilary Rhoda.

A favorite of top photographers, stylists and fashion editors around the world for his sophisticated take on Parisian glamour, Mr. Pecheux will work closely with the Estée Lauder brand to help set artistic direction for the next generation of Estée Lauder makeup and communicate his point of view on modern beauty to consumers, press and fashion and beauty influencers, said the company.

“We are incredibly excited to partner with Tom Pecheux,” said Jane Hertzmark Hudis, global brand president, Estée Lauder. “Tom will add a new energy, style and fashion edge to Estée Lauder makeup. His intuitive sense of color and expertise in global beauty trends will help us redefine modern color in a bold new way.”