Nancy’s Beauty Warehouse Launches U Color

2009-11-09 | 01:00

Umberto Beverly Hills’ new hair color line.

Nancy’s Beauty Warehouse - an open line distributorship currently offering an extensive selection of beauty brands, from hair care to nail care, and a division of Ultimate Beauty Companies- recently launched U Color - the new, over the counter color line developed by Umberto Savone, owner of the Umberto Beverly Hills Salon.

U Color, packaged in packettes, is a collagen based product created by an Italian chemist.“Squeeze out a couple of drops, rub them into the hair and repeat, a system that makes home coloring “foolproof,” Mr. Savone said. “This color system is unlike any other because it’s like having a colorist at home with you.”

A single U Color packet retails for $12 and provides two applications.U Color is being touted as a demi-permanent program; somewhere between semi- and permanent color.

According to a recent survey by Mintel, a market research firm, an estimated 15% of American women, who usually have their hair colored professionally, are now coloring their hair at home.