Scott Barnes To Launch Makeup Line

2009-11-09 | 07:05

Makeup artist's brand to debut in 12-18 months.

Celebrity makeup artist Scott Barnes, whose Body Bling brand gave Jennifer Lopez her golden tan, has signed up with Earthbound to launch makeup, health and beauty aids and lifestyle items under his name. According to sources, products will reach store shelves in a year to 18 months.

But before Earthbound finds a retail partner, Barnes is relaunching his signature bronzer Body Bling under his company Cosmolux Inc. Barnes said Kitson and Space NK would soon start carrying Body Bling, which has been repackaged in metallic tubes and priced at $38 for 4oz.

Barnes said he received funding from a private investor he declined to name to jump-start Body Bling, but added he is still seeking an additional $500,000 or so to support the product. He anticipates sales in the first year after Body Bling’s relaunch to amount to $1 million.

Body Bling was discontinued several months ago along with the rest of Barnes’ line that at one time had around 140 stockkeeping units after a relationship with previous investors soured.

Barnes is also developing a heavily pigmented professional color line he described as allowing users to “mix and match” and is in January releasing a book with Lopez on the cover called “About Face.” Published by Fair Winds Press, the book follows the beauty transformations of 16 women with step-by-step photographs.