SCJ’s Ingredient Website ‘Ahead of Schedule’

2009-11-20 | 06:12

More than 200 products and their ingredients listed online.

Just nine months after launching its ingredient disclosure site, SC Johnson has listed more than 200 products and their ingredients.

WhatsInsideSCJohnson.com now includes 129 air care products and 76 home cleaning products as well as explanations of the 169 ingredients that comprise these products.

In addition, the company announced said it will soon launch a Spanish-language version of the site for the U.S. market.

"Today's families want to know what's in the products they use in their homes," said chairman and chief executive officer Fisk Johnson. "For us, it's about living up to the trust our consumers put in us."

SC Johnson's ingredient disclosure site includes the company's lineup of air care and home cleaning products, each with a consumer-friendly list of ingredients, a more technical list of ingredients using INCI nomenclature and an explanation of each ingredient's purpose.

Additionally, the site lists the dyes used in the product, and by January 1, 2012 SCJ will also provide preservative and fragrance ingredients—a departure from an industry right-to-know initiative announced in late 2008, which does not require the listing of dyes, fragrances or preservatives.

"Transparency doesn't mean cherry-picking which things to share and which things to hide. It means opening the door and letting people see what you're made of," noted Johnson. "We have already included in our ingredient communications the dyes we use in products, and we're committed to communicating the fragrance ingredients and preservatives as well."

SC Johnson is making its information accessible to consumers via the dedicated web site as well as though a toll-free number and on product labels which will be phased in for home cleaning and air care products by January 2012.