Diva by Cindy Kicks Off ‘Donate To Diva’ Campaign

2009-11-24 | 09:46

Brands band together to benefit victims of domestic violence.

Hair care brand Diva by Cindy has embarked on its first annual Donate to a Diva campaign to benefit victims of domestic violence. The goal of initiative is to increase awareness of domestic abuse and to partner with businesses and volunteers to make and donate gift bags to women in nine shelters located in Maryland, Washington D.C. and Virginia.

The company is preparing 250 Diva gift bags for ladies who have had the courage to walk away from their abusive situations, according to Cindy Tawiah, founder of 
Diva By Cindy, which is based in Owings Mills, MD.

To support the campaign, consumers are being asked to make a $25 donation, which will to go toward the distribution of each gift bag to women housed in a partnering shelter.For their donation, consumers will be sent an 8oz. bottle of Divalicious Body Lotion, an “I’m a DIVA Supporter” button and a scratch card to win free Diva By Cindy products.

The Donate to A Diva gift bag is filled with the firm’s signature products along with additional goods and services contributed by businesses. The gift bag also includes candles donated Brown Sugar, nail polish and foundation from Maybelline, colorcosmetics from Artiastry, sleep caps by Royal Sleep Cap Co., facial serum from Jaime Earl and luxury soaps from Le Cherchie Midi.

Diva by Cindy is also accepting donations from other companies interested in supporting the campaign, including skin care, cosmetics, fragrances and nail care products. The deadline for donations is Dec. 9, according to the company.

More info: www.donatetoadiva.com