The Sun Products Corporation tapped Bob Waldron as chief marketing officer. He will be responsible for the company’s global marketing function, leading the branded and retailer marketing teams as well as marketing operations and services.

Mr. Waldron comes from General Mills where he spent close to 20 years managing and building brands, and driving profitable sales growth. Most recently, he was senior vice president, managing the Yoplait Operating Division and responsible for profitability, strategic vision, organizational development and the franchise relationship.