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Lotus Brands Acquires N.A. Rights to BWC

2009-12-07 | 01:39

Venerable vegan brand debuted in the UK in 1963.

Lotus Brands, Inc. has acquired of the Beauty Without Cruelty (BWC) brand of natural personal care and color cosmetics products from the Natural Resources Group.

Beauty Without Cruelty was founded in 1963 in England by the trustees of BWC Charitable Trust, an animal welfare organization.The line came to the U.S. in 1989.

Today, BWC offers has a full line of cruelty-free, vegetarian skin, body and hair care products made with natural ingredientsand organic aroma-therapeutic essential oils as well as color cosmetics.

The acquisition is effective for all orders shipped after Jan. 1 2010. Lotus Brands, which is based in Twin Lakes, WI,will work with the Beauty Without Cruelty company based in the UK to support its mission and the color cosmetic products sourced from there.

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