Eva Longoria Develops Signature Scent for Falic Fashion Group

2009-12-22 | 07:24

Takasago develops the new juice.

Actress Eva Longoria has teamed up with the Falic Fashion Group to develop Eva by Eva Longoria, an eau de parfum that will bow this spring.

Takasago developed the fragrance, which features top notes of citrus, neroli, bergamot tea and aldehydes. The heart of the fragrance includes sheer jasmine, muguet, violet and freesia, and the scent dries down into notes of skin musk, amber and sandalwood.

The bottle, which esembles a feminine silhouette, was designed by Wilhelm Liden at Paul Meyers & Friends and manufactured by Bormioli Luigi.

Eva by Eva Longoria is to make its debut in April in more than 1,000 doors in the U.S., including Macy’s, Dillard’s and Bon-Ton. Throughout the rest of the year, the scent will be rolled out to Mexico, South and Central America, Europe, the Middle East and Asia.

The fragrance will come in a 1.7-oz. version for $45 and a 3.4-oz. version for $58. First year retail sales could reach $15 million, according to sources.

More scents by the Desperate Housewives' actress are on the drawing board.