Natural Veteran Duber-Smith Honored by Wall Street Journal

2010-02-08 | 06:44

Lauded for integrating practical business tools into the classroom.

The Dow Jones Company has presented natural products industry veteran and marketing professor Darrin C. Duber-Smith with the 3rdannual Wall Street Journal Distinguished Professor 2009 award. Duber-Smith, president of Green Marketing, Inc. and marketing professor at Metropolitan State College in Denver, CO, was chosen among nine other professors out of 1,000 candidates who were nominated nationally to receive the honor for integrating practical business tools and experiences into the classroom.

Duber-Smith had held marketing management positions with ZAND Herbal Formulas, Nature’s Apothecary, and Natural Business Communications (the founders of the LOHAS market segmentation) prior to forming Green Marketing, Inc. in 2000.

"I am truly thrilled to have the unique opportunity to work with clients, publish, speak at conferences, and bring it all directly into the classroom,” said Duber-Smith. “It’s a nice balance for all of us."

A speaker at more than 50 industry events and author of more than 60 articles, Mr. Duber-Smith most recently published an article in the January issue of Happi (What to do about Sustainability: Applying The Green Imperative). He will also be a featured speaker at the upcoming Cosmetics Sustainability Summit on March 26 in New York City