Super Bowl MVP Brees in New Dove Men+Care Ad

2010-02-08 | 09:04

Unilever brand rolls out “Victory Shower” digital campaign.

"Who Dat” in the shower with Dove? Why its Super Bowl XLIV MVP Drew Brees. The New Orleans Saints quarterback is appearing in a new digital campaign for Dove Men+Care, which Unilever rolled out after his team beat the Indianapolis Colts last night.

The "Victory Shower” campaign is a first of its kind for the Unilever brand and involved shooting players from both teams in advance, with the final spot being selected based on the result of the game.

Victory Shower" is also featured in a series of homepage takeovers on hyper-relevant sports sites including usatoday.com, cbssports.com, yahoosports.com and foxsports.com. The full campaign, together with behind-the-scenes footage and an interview with Brees, is also available at www.dovemencare.com.

Dove Men +Care advertisingcelebrates the different life experiences and milestones men navigate to become comfortable in themselves and reach their own definition of success. According to the company,"Victory Shower" celebrates Brees’ experience of total comfort and extends the brand's messaging to men as part of their launch campaign.

"I am happy to be participating in this new campaign for Dove Men+Care because it is about celebrating the moments in men's lives when we become comfortable with who we are," said Brees. "The experiences I have had this year, becoming a father for the first time, achieving professional success and having the support of the people of New Orleans have all helped me reach my own definition of success."