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IN THE NEWS
Dark and Lovely Sponsors BET's Runway Show
2010-03-10 | 02:58
Logo to appear in fashion/music showcase.
SoftSheen-Carson's Dark and Lovely brand will sponsor BET's 2010 "Rip the Runway" fashion and music showcase.The bold and vibrant Dark and Lovely purple logo will appear three times on the catwalk of the fashion show for TV viewers, which is scheduled to air on Black Entertainment Television (BET) on March 15 at 10pm.
Hosted by "The Game" star Pooch Hall and Young Money's Nicki Minaj, "Rip the Runway" brings together the hottest trends in fashion, chic accessories,
electric performances and the sexiest models on the runway.
"We are always eager to play a role in supporting signature events that
connect with our consumers," says Angela Guy, senior vice president and
general manager, SoftSheen-Carson."Dark and Lovely speaks directly to our fashion-forward trendsetting Divas and what better place to see and be seen than at BET's 'Rip the Runway.'We're looking forward to another fantastic show."
Hosted by "The Game" star Pooch Hall and Young Money's Nicki Minaj, "Rip the Runway" brings together the hottest trends in fashion, chic accessories,
electric performances and the sexiest models on the runway.
"We are always eager to play a role in supporting signature events that
connect with our consumers," says Angela Guy, senior vice president and
general manager, SoftSheen-Carson."Dark and Lovely speaks directly to our fashion-forward trendsetting Divas and what better place to see and be seen than at BET's 'Rip the Runway.'We're looking forward to another fantastic show."
