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Madonna’s Material Girl Line To Include Fragrance

2010-03-10 | 03:12

Exclusive-to-Macy’s brand hits stores in August; scent to follow in 2011.

MG Icon, the newly formed joint venture between Madonna and Iconix Brand Group, has announced its first direct-to-retail license agreement with Macy's, Inc. for Material Girl, a new fashion line, which will eventually include beauty products. Inspired and designed in collaboration with Madonna and her daughter Lourdes, the Material Girl junior collection will launch exclusively in approximately 200 Macy's stores and online in August. It will feature footwear, handbags and jewelry priced between $12.00-$40.00. According to MG Icon, future expansion plans call for Material Girl to be active in the beauty sector, with a fragrance bowing in 2011.

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