Noveon Consumer Specialties of The Lubrizol Corporation introduced Novethix L-10 polymer - a new hyper-HASE solution for difficult-to-thicken surfactantsystems.

According to the company, the new Novethix L-10 polymer thickens and controls the rheology of challenging surfactant cleansing systems such asmild, sulfate/amide-free shampoos and facial cleansers or very low surfactant content formulations for economy markets. A highly efficient,hydrophobically modified, alkali-swellable emulsion polymer designed for structuring most cleansing formulations containing anionic, nonionic andzwitterionic surfactants, Novethix L-10 polymer is also a cost effective improvement over many nonionic thickeners. It works synergistically with electrolytes and is an easy-to-use, cold-processable liquid.

More info: www.personalcare.noveon.com