Fusion Brands Signs Kim Kardashian

2010-03-12 | 08:40

Print ads, in-store appearances begin this Spring.

Kim Kardashian is the new face of Fusion Brands‘ FusionBeauty Colorceuticals collection. She will represent the LipFusion franchise as well as the launch of Illumifill Line Filling Luminizer, with print advertisements and in-store appearances scheduled for the Spring. "We are thrilled about this partnership," said Fusion Brands’ chief executive officer Caroline Pieper-Vogt. "As a confident, passionate and driven woman, who is beautiful both inside and out, she perfectly embodies the brand and will be a source of inspiration and empowerment for all FusionBeauty women." Kardashian first partnered with Fusion Brands in October for the launch Lipfusion Infatuation, a lip plumping gloss.