Because men have different hair needs than women, and men’s products have been shown to be the root of a growth in the hair care market, Goldwell has introduced Dualsenses for Men. According to the salon marketer, Goldwell’s unique Recharge System with guarana caffeine complex strengthens men’s demanding hair to protect against environmental elements with protein and panthenol while the combination of menthol, guarana and caffeine has a revitalizing effect on the hair and scalp.

The Dualsenses for Men line has two formulas for normal and special needs hair and both use Goldwell’s innovative Instant Microfluid Technology for instantly visible results.Products range from $13-15 and are found in professional salons and stores throughout the U.S.