Origins Launches in China

2010-03-16 | 08:50

Lauder plans to open five doors by the end of June.

Origins Natural Resources Inc. and The Estée Lauder Companies have rolled out the Origins brand in mainland China.

Stocked at the Parkson Department Store in Shanghai, Lauder expects to open four more Origins doors in Shanghai and Beijing by the end of June.

"This is such an exciting day for Origins,” said Jane Lauder, senior vice president, general manager of Origins, and a member of The Estée Lauder Companies’ board of directors. “We’re thrilled to be able to offer Chinese consumers the opportunity to experience Origins’ diverse range of high performance skin care products that are powered by nature and proven by science."

"Chinese consumers are passionate about skin care and natural ingredients, so Origins will be very relevant to this market,” added Carol Shen, general manager of The Estée Lauder Companies in China. “In fact, the main ingredient in one of Origins most popular anti-aging collections, called ‘A Perfect World,’ is White Tea, an extremely potent antioxidant which comes from the mountains of the Fujian Province in southeast China."

Lauder first entered China in 1993 with Estée Lauder and Clinique. Today, nine of its brands are stocked in the country.

"China is strategically important for our company and we expect that Origins will help fuel our continued expansion here,” saidWilliam P. Lauder, executive chairman of The Estée Lauder Companies and one of the founders of the brand.

Company executives helpedcommemorate the launch with a symbolic tree planting near the Origins counter inside the Parkson department store.