IN THE NEWS
OPI Jumps on the Beauty Bus
2010-03-17 | 01:36
Brand is presenting sponsor for fundraiser.
OPI joins The Beauty Bus Foundation as Presenting Sponsor for the first annual Beauty Drive fundraising event on April 25at The Mark for Events in Los Angeles.
Beauty Bus Foundation is a non-profit organization that provides free in-home beauty and grooming treatments to empower homebound, terminally and chronically ill people and their primary caregivers.The Beauty Drive will highlight beauty treatments from professional makeup artists, as well as manicurists from ROB|B – the nation’s first OPI Concept Salon.
“OPI is delighted to sponsor The Beauty Bus Foundation’s first Beauty Drive fundraiser,” said Suzi Weiss-Fischmann, OPI executive vice president and artistic director.“I am a strong believer that nail lacquer color can change not only your look, but your outlook.Beauty Bus Foundation takes that concept to the next level and shows how a little bit of beauty can go a long way in brightening someone’s day.”
All proceeds raised by the event will go directly to support Beauty Bus Foundation.In addition to beauty treatments, the event will feature celebrity guest host Lisa Sigell (reporter, KCBS/KCAL), a silent auction, a hair show by Janine Jarman of Bravo’s “Shear Genius” and an interactive gourmet brunch.
Beauty Bus Foundation is a non-profit organization that provides free in-home beauty and grooming treatments to empower homebound, terminally and chronically ill people and their primary caregivers.The Beauty Drive will highlight beauty treatments from professional makeup artists, as well as manicurists from ROB|B – the nation’s first OPI Concept Salon.
“OPI is delighted to sponsor The Beauty Bus Foundation’s first Beauty Drive fundraiser,” said Suzi Weiss-Fischmann, OPI executive vice president and artistic director.“I am a strong believer that nail lacquer color can change not only your look, but your outlook.Beauty Bus Foundation takes that concept to the next level and shows how a little bit of beauty can go a long way in brightening someone’s day.”
All proceeds raised by the event will go directly to support Beauty Bus Foundation.In addition to beauty treatments, the event will feature celebrity guest host Lisa Sigell (reporter, KCBS/KCAL), a silent auction, a hair show by Janine Jarman of Bravo’s “Shear Genius” and an interactive gourmet brunch.






































