L'Oreal Paris will support the launch of its Go 360 Clean deep facial cleansing collection with the "Go Beyond Clean College Campus Tour" this spring.According to the company, this on-campus experience will build consumer awareness and trial for L'Oreal Paris Go 360 Clean, establishing it as an innovative cleansing solution among college students.

The tour, managed by Legacy Marketing Partners (Chicago), will visit ten campuses from now until April 27 to provide students with a range of brand engagements creating a motivating product trial platform while generating buzz.Utilizing a branded Airstream trailer and two battery-operated GEM cars, (Global Electric Motorcars) trained product specialists will invite students to use mobile face washing stations featuring Go 360 Clean, enjoy two-minute upper back massages and a professional makeup application.

Additional activities include free morning yoga classes, evening study break snacks, a local sweepstakes to win the newest touch screen computer on the market, and viral wakeup calls that encourage students to start their days with Go 360 Clean and tell their friends.Full-size product samples, branded spa headbands and $1 retail coupons will also be distributed to students.