As an “exclusive network for professional women to interact, exchange ideas, educate, network and empower,” the National Association of Professional Women (NAPW) has their eyes wide open for women who stand out.It’s little wonder, then, that the NAPW chose eyelash extraordinaire, Sophy Merszei, as VIP Woman of the Year for 2010.

As the president and owner of NovaLash, an industry leader in lash extensions, Merszei is passionate about making every woman feel “instantly pretty.” To that end, the formally educated chemist relentlessly commits herself to developing only the most researched, physician-approved and face-friendly product

In addition to her commitments as the face, voice, brain and heart of NovaLash, Merszei gives back to her community and her world by affiliating with charities such as Girls Inc. and the UNICEF Haiti Relief Fund for Children.She’s also a 2007 recipient of the ICMAD Cosmetic Innovator of the Year, and her NovaLash EyeLiner won LaunchPad’s Reader’s Choice Award in 2009.