Jessie James, a popular country recording artist, is NovaLash, Inc.'s new celebrity spokesperson. According to the company, she will appear in its consumer and trade publication advertisements and promotional materials as well as participate in NovaLash’s publicity campaign.

“When I found out Jessie James was wearing our lashes, I immediately knew she would be the perfect starlet to represent our line. We love Jessie’s look and attitude—she embodies everything that NovaLash represents: beauty, empowerment and self-fulfillment,” says Ali Moon, marketing/public relations representative for NovaLash.

“Jessie makes the look of luscious, fluttery lashes a personal beauty statement and we are thrilled to put her in the lash extension spotlight,” adds Sophy Merszei, chief executive officer of NovaLash.

NovaLash, Inc. is a global innovator, manufacturer and marketer of eyelash extension products and the physician formulated, medical grade adhesives.