Meet the girls of Generation Z. They are happy, optimistic, confident, communicative, compassionate, collaborative and highly-creative. This generation also has a highly-raised environmental consciousness.

Enter GeoGirl, a new cosmetics line debuting at select Wal-Mart stores in March. The 69-SKU collection of beauty products includes makeup for face, lips, cheeks and eyes plus skin and body care, with pricing from $3.98-$5.98 suggested retail.

According to the company, the colors, while bright and exciting in the package, go on super-sheer and see-through to give her skin a healthy, natural glow.The formulas are mistake proof and easy to apply successfully.The product packages themselves were created to fit in smaller hands and apply to smaller features.

Products feature gentle, good-for-skin natural ingredients including white willow bark (to exfoliate dead skin cells and control sebum); chamomile, lavender and calendula (to calm and soothe); ginseng (to tone and revitalize) and pomegranate and green tea (potent antioxidants) to enhance their functionality and help maintain healthy skin balance.

More info: www.geogirl.com