Fashion week is upon us again, and for the first time, Estée Lauder teamed up with The Row for NYFW – sponsoring the beauty look (makeup and nails) for the Spring 2012 presentation that took place at The DiMenna Center for Classical Music in NYC on Sept. 9.

Estée Lauder Creative Makeup Director Tom Pecheux lead a team of makeup artists to create the fresh and beautiful look on 15 models, while famed manicurist Deborah Lippman and her team polished their nails using Estée Lauder Pure Color Nail Lacquer.

“The beauty look for The Row presentation is softly sophisticated.The models look fresh, natural and beautiful – what any woman would want to look like when she wakes up in the morning,” said Pecheux.

A new dual-ended mascara in black/brown was tested backstage. It launches in March 2012. On the cheeks, a new limited edition Gelée Bronzer (launching January 2012) was used, amongst other beauty products.

In other news, for the fourth consecutive season, Estée Lauder sponsored the beauty look (makeup and nails) at the Derek Lam SS 2012 runway show. Translucent skin with sun-drenched contours, a glaze of a ginger-hued gloss and neutral nails ruled the catwalk at Lincoln Center on Sept. 11.