Chanel has hired Amy Wechsler, a Manhattan-based physician who is board certified in both dermatology and psychiatry, as its U.S. advisor.

According to Chanel, Wechsler will help the companymake skin care even more relevant and customized to American customers.

Wechsler will also serve as a liaison between the U.S. branch of Chanel and the brand’s global research and development team and will assist the brand with explaining science in an easy-to-understand way. Next year, Wechsler will help create in-office treatments with Chanel products. The first is expected to involve Chanel’s new Hydra Beauty serum, which launches in April.