La La Anthony, entertainer and star of VH1’s hit series “La La’s Full Court Life,” has teamed with longtime friend Loren Ridinger, senior vice president of Market America/shop.com and creator of the award-winning Motives by Loren Ridinger cosmetics line, to create Motives for La La, a line of makeup uniquely-formulated for every shade of today’s modern woman, according to the company.

Motives for La La includes mineral base lipsticks, blushes, lip shines and more, and will be formally introduced next month at Market America’s 2012 World Conference at the American Airlines Arena in Miami, FL.

The collection emphasizes colors and products for African American and Latina women.