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Nicole Scherzinger has been tapped by P&G as the new global brand ambassador for Herbal Essences.
Scherzinger is known for her chart-topping hit songs to her moves on the dance floor that catapulted her to become ABC’s Dancing With The Stars’ tenth season winner. This summer, Scherzinger will reach another career milestone with the release of her debut solo album, Killer Love.
“We’re thrilled to welcome Nicole to our Herbal Essences family,” said Kevin Crociata, marketing director, Herbal Essences. “Nicole is such a beautiful, talented woman who lives every aspect of her life to the fullest. Her sense of self and her zest for life is a terrific fit with the spirit of the Herbal Essences brand.”
In her role as the global Herbal Essences brand ambassador, Scherzinger will be featured in TV and print advertising, as well as on digital properties including the Herbal Essences' website and Facebook page.
The new advertising creative starring Scherzinger is scheduled to debut in July, according to P&G.
