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P&G Combines Heavy Hitters Venus and Olay

2012-02-08 | 11:07

For the first time ever, Gillette Venus, a global leader in female shaving, and Olay, a global leader in skin care, are coming together to deliver a new gold standard in shaving with the new Gillette Venus & Olay razor, according to Procter & Gamble (P&G). Venus’ five-blade technology shaves you close while shave gel bars with Olay skin conditioners help lock in skin’s moisture for less dryness.
“The Venus & Olay razor is revolutionizing the shaving aisle. There might be other razors claiming skin benefits, but only Venus has the benefit of this unique partnership with Olay, and their rich heritage and expertise in skincare,” said John Holding, marketing director, North America, Gillette & Venus. “When it comes to shaving, women want the best of both worlds: they want effective hair removal, and to also keep their skin looking – and feeling – its best. Venus razors have always offered women Goddess Skin, because shaving is where it all begins. But Venus & Olay is the newest and an outstanding way to achieve it.”
Venus & Olay is available starting March 15 at food, drug, convenience and mass merchandise stores throughout the US. A refillable Venus & Olay razor with two replacement cartridges is approximately $8.99-$10.99. Packages of three replacement cartridges are about $14.99 - $19.49.

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