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Biotherm Homme Serves Up New Ambassador

2012-02-09 | 12:59

Biotherm Homme has signed tennis player Milos Raonic as its new ambassador for North America.

As the new spokesperson,Raonicwill participate in various activities for the brand, including online initiatives and campaigns. This partnership will help the brand to educate men about skin care and generate awareness especially amongst young men.

Starting in this month a dedicated Facebook tab will allow Biotherm Homme fans to get to knowRaonicbetter and follow him on his tournaments around the world through regular updates.

"Milos is a dynamic and determined young athlete and the perfect ambassador for Biotherm Homme", explained Alexander Keller, SVP, L'Oréal Luxe in Canada. "Biotherm Homme is a brand that stands for performance, masculinity and authenticity and Milos fully embodies these core values. He is a true inspiration for us all and we are pleased to support Milos on his journey to the top, starting with the Davis Cup, his first tournament on Canadian soil this year."

In 2011, Raonic was named newcomer of the Year at the ATP World Tour Awards for his breakout season with his first ATP World Tour title and 31 match wins.
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