To celebrate the launch of the newest Crest 3D White products and bring bright smiles to the runway at New York Fashion Week 2012, Crest 3D White has partnered with Gen Art, an arts and entertainment organization dedicated to showcasing emerging talent, to give designers the stand-out moment of a lifetime with the “Little White Wardrobe” Design Competition and presentation. Itis also teaming up with author, fashion designer and Gen Art alumni Whitney Port.

Crest 3D White Glamorous White Toothpaste and Crest 3D White Intensive Professional Effects Whitestrips are the newest additions to the Crest 3D White collection. According to the company, the toothpaste utilizes a “breakthrough shine technology” that noticeably brightens your smile after just one brushing. It also removes up to 90% of surface stains in just five days. As the latest innovation in Whitestrips, the Crest 3D White Intensive Professional Effects Whitestrips provide professional-level whitening results in just seven days and contain the same enamel safe ingredient that dentists use to penetrate below the enamel surface for noticeable results. The products will be available at mass retailers and drugstores nationwide starting in March 2012.

“We created Crest 3D White Glamorous White Toothpaste to deliver fast and efficacious whitening results for a whiter, brighter smile,” said Doreen Bayliff, General Manager, P&G North American Oral Care. “The new formula was specially designed with a dual silica system and Crest 3D White’s proprietary radiance technology to help deliver the instant shine results that you want. To complement the powerful Crest 3D White collection, we developed Crest 3D White Intensive Professional Effects Whitestrips, which whiten as well as a $500 professional treatment.”

More info: www.3dwhite.com