Mass market color cosmetics brand Wet n wild is about to get Fergalicious as the Grammy award winning pop superstar will serve as the brand’s global beauty ambassador.

In addition to a multi-year worldwide campaign that includes promoting wet n wild products via promotional materials, planograms and retail/customer events, the brand will introduce Fergie signature lines by wet n wild, exclusive collections that will be a reflection of the singer’s rock-star glam style.

“I’m truly excited to be the global beauty ambassador for wet n wild,” said Fergie. “The brand delivers amazing palettes, unquestionable quality and is incredibly affordable. It’s a beauty trifecta that I’m proud to be involved with.”

“Fergie’s approach to beauty and style is an ideal representation of our brand. She has the unique ability to go from hip, edgy, and sexy to red-carpet glamorous. Her versatility and range is perfectly aligned with wet n wild,” said Bill George, president and COO of Markwins Beauty Products.

“She’s a strong woman who is immensely talented, and who has used her determination and perseverance to conquer the entertainment industry on all fronts. We couldn’t be more thrilled to work with her.”

Appearing on the wet n wild website now is a contest for wet n wild VIP members and friends to win exclusive, signed Fergie memorabilia as well as her favorite wet n wild products.

“We really value the fact that our customers return to our products time and time again,” added George. “We are already the fastest growing top 10 cosmetics company in America, and with Fergie as our Global Ambassador we believe we will inspire even more women to select wet n wild as their cosmetic brand of choice. The possibilities of what we can accomplish together are endless.”