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current issue September 2014
 •  Univar Signs Deal With Evonik  •  New App Brings Beauty on Demand  •  Estee Lauder Names Senior Vice President  •  Beauty & the East  •  US Senate OKs Sunscreen Innovation Act
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Here at Happi we see a lot of innovation on a daily basis through our reporting. The following personal care products really stepped up to the plate by way of efficacy:
 
Naturally Fresh Deodorant Roll On in Lavender ($3.99)
This elegant deodorant roll on combines natural ingredients like alum to eliminate odor-causing bacteria while providing 24-hour non-staining hypoallergenic protection. Chamomile is added to soothe and moisturize. The feel is non-sticky, non-greasy and the scent is amazing.
More info: www.naturallyfreshdeodorantcrystal.com
 
Hurraw! Moon Balm ($4.29)
A good night's sleep can be the best thing ever. But do all lip balms work the same day and night? Naturals marketer Hurraw! developed a special night treatment balm. It’s extra thick, creamy and rich without being waxy. And the vanilla and peru balsam scent will lull you to sleep.
More info: www.hurrawbalm.com
 
Tarte SmolderEyes Liner in Navy ($25)
Instantly add drama and define eyes with Tarte's latest invention, a thick eyeliner pencil. Each shade is formulated with Amazonian clay and 20 different micro chromatic pigments to highlight and enhance color flecks in individual eye color, according to the company. A jumbo sharpener is included to fit this unique size.
More info: tartecosmetics.com
 
Benefit Cosmetics Sugarbomb ($28)
Four is better than one in this “combo” highlighting powder. Swirl the four complimenting, shimmering shades of peach, soft plum, pink and rose powders for a natural glow on cheekbones.
More info: www.benefitcosmetics.com
 
Couture Color Pequi Oil ($32)
This restorative hair treatment has the loveliest tropical scent and a lightweight feel but is highly effective in smoothing the hair and delivering shine. This alcohol-free hair treatment contains moisture-restoring antioxidants, vitamins A and E, proteins and lipids. Derived from the Pequi fruit, pequi oil has been known for centuries as the beauty secret of the Amazon rain forest. It can be used before shampooing, as a pre-blow-drying treatment for smooth, sleek hair, or post-blow-drying to calm frizziness and flyaways.
More info: www.couturecolour.com
 
Limoneira Body Butter ($14)
Limoneira has a ranch headquarters in the Santa Clara River Valley in California. One of the largest growers of lemons and avocados in the US, the company rolled out a line of topical skin care. Leading the way is the body butter, which is lemon and avocado based, of course. The product offers a lightweight feel and a fresh scent without being sticky or heavy.
More info: www.limoneiralifestyles.com
 
Essie Nail Polish in Nice is Nice ($8)
Crackle textures might have been big this year, but there’s something really classy and universal about a whimsical light lavender.
More info: www.essie.com