WEBINARS
HAPPI magazine offers advertisers the opportunity to reach our thousands of subscribers through sponsorship of targeted webinars, which provide relevant market information - in a completely interactive format - to potential customers around the globe.
Previous HAPPI Webinars
Dec 16: The Latest Trends in Hair Styling
Nothing changes faster than hair style trends. But our December 16 webinar on hairstyling trends and the science behind the styles will give you all the information you need to create successful products in the new year. Our speakers include Nancy Mills of Kline & Company and Robert Y. Lochhead of the University of Southern Mississippi.
Ms. Mills will provide insight on the current global market for hair styling products, looking at trends in products, ingredients and packaging, while Dr. Lochhead will review the role of polymers in recent advances in hair styling products.
Sponsored By:

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Aug 19: Burning Issues in the Sun Care Market
The Final Monograph on sunscreens is finally here, but the document has marketers and suppliers scrambling for answers. Join us as Happi looks at the burning issues surrounding the sun care market.
Our speakers include Farah K. Ahmed, assistant general counsel at the Personal Care Products Council and Nadim Shaath, president of Alpha Research and author of The Sunscreen Filter, a regular column in Happi.
At the Council, Ms. Ahmed handles a number of FDA and FTC related issues including labeling of OTC drugs and cosmetics. She also manages a number of committees, including the sunscreen task force. Dr. Shaath is a long-time industry expert on sun care, and has authored several books on the subject of sunscreens.
Sponsored by:
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Mar 5: The Elements of Healthy Skin
Healthy skin demands much more than soap and water. Join us on March 5 for a FREE webinar when we present the latest developments in maintaining skin health. Our speakers will include: Mary Matsui, executive director for external research at Estée Lauder and Diane Madfes, a dermatologist.
Dr. Matsui will provide details on the important role that antioxidants play in anti-aging and photoprotection. There has been a continuous improvement in sunscreen formulation over the past few decades, especially in the development of broader spectrum coverage sunscreens. In addition to the conventional organic-chemical and the physical-mineral type sunscreens, a number of non-sunscreen sun protective strategies have been investigated. These include anti-oxidant ingredients for topical application, topical DNA repair enzymes, botanical extracts for topical and systemic use, and oral supplements claimed to provide protection against sun exposure. This presentation will review the scientific evidence and the commercial claims for these non-conventional agents. The source of evidence will be noted, whether human clinical trials, epidemiological studies, animal studies or in vitro model systems.
Dr. Madfes will discuss the effects of retinoids and topical vitamins on the skin. During the past few years, the use of these ingredients has been incorporated into all aspects of skin care, becoming mainstream. It is important to know the individual properties of retinoids and topical vitamins as well as their increased benefits when used in combination.
Sponsored By:
Click here to view the archived webinar
Dec 11: Hair Styling: The Science and the Art
Perhaps no other personal care sector blends chemistry and fashion as seamlessly as the hair styling market. Join us on December 11 as Happi hosts this FREE webinar looking at how these two forces are shaping the billion dollar hair styling segment. Our first speaker, Dr. Robert Lochhead, will provide insight on the novel chemistry that is helping to shape the products of today and tomorrow, while renowned hair stylist Stefano, our second presenter, will provide details on what consumers are asking for and what's hot right now in the hairstyling sector.
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Aug 23: Snapshot on the Global Sun Care Market
The global sun care market is set to be one of the beauty category’s top performers to 2011, growing by over 4% a year to become a $7.6 billion business. Listen to our 8/23 webinar, presented by industry experts Diana Dodson of Euromonitor and Dr. Nadim Shaath of Alpha Research and Development, to learn the latest on the segment as we examine the trends behind the figures, highlighting important new innovations and exploring the changes in consumer awareness and attitudes to sun care products. We’ll also discuss trends across and between regions and look at which sun care sectors offer the strongest prospects as well as review company and brand strategies and retail trends.
Sponsored By:
Click here to view the archived webinar
Jun 21: Personal Care Goes Green
When: June 21st, 2 p.m. EDT
Speakers Will Include:
• Carrie Mellage, Director, Consumer Products — Kline
• Darrin Duber-Smith, President — Green Marketing Inc.
From hair care to foot care, marketers around the world are rolling out products that are billed as "natural." This Happi webinar will explore this dynamic market and tell you what it means to go green.
Ms. Mellage will provide an overview of trends in this hard-to-track sector as well as discuss how to identify what are the key attributes of these products. She will review key players in the market and the products that they offer.
Mr. Duber-Smith will explain his model for helping organizations develop and implement "green" marketing strategies for competitive advantage. Areas such as new product development, product life cycle management, pricing, distribution and promotion will all be explored within the context of initiating and maintaining a "green marketing" strategy.
Click here to view the archived webinar
Apr 26: Fragrance Sells: The important role of scent in consumer products
Successful brands create an emotional connection with consumers. The best way to make that connection is through scent. Whether your company markets the finest of fine fragrance or the most effective household cleaner, now more than ever, fragrance is a key selling point. Our speakers will look at how consumers view fragrance and the key issues facing marketers and suppliers in this dynamic segment. Watch our 4/26 webinar for more information.
Click here to view the archived webinar
Feb 28: Formulating Effective Cosmetics
Need formulating advice? We can help. Watch our 2/28/07 webinar on how to formulate effective cosmetics. We cover the latest developments in high-throughput screening (HTPS) methods and how they can greatly enhance chemists? ability to innovate, as well as discuss the importance of hydro-lipophilic balance (HLB) in the formulation of personal care products.
Click here to download the slides from the Webinar.
Click here to view the archived webinar
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