Build Your Brand with Happi

Growing a brand in the competitive personal care space isn’t easy. It takes inspiration, perspiration—and execution. To that end, HAPPI Magazine will host a special Brand Building Breakfast Seminar in New York City on April 22, 2015. The event will feature a panel of dynamic entrepreneurs who have grown brands in the competitive personal care space. Attendees will take away real-world insight and data to help them grow their business, take that next step into new territories or markets, or even start-up their own company.


To register for the event, visit: http://seminar.happi.com

Seminar speakers include:
• Craig Dubitsky— CEO, hello products, llc
Recently named to Advertising Age’s Creativity 50, an annual list of the most influential and innovative creative thinkers, Craig Dubitsky’s career has been dedicated to transforming commodities into desirables and turning consumer insights into disruptive, emotionally charged brands. He has successfully engaged with an array of companies dedicated to breaking category molds via design and consumer-centric thinking. With his latest venture, Hello Products LLC, Craig and his team seek to disrupt and elevate the staid $30 billion global oral care category. Hello has taken the category by storm, having gone from concept to commercialization in only 6 months, and from launch to approximately 20,000 top US retail doors in as much time. Hello has been named to Inc. Magazine’s annual Most Audacious list as one of The 25 Companies That Are Changing the World.
         Dubitsky has played key roles at several companies, including Method, Boots and Kind Group.
 
Jane Carter—Founder, Jane Carter Solution Hair Care
Jane Carter is passionate about creating products that are natural, sustainable and effective. After 20 years in the hair care industry, Jane Carter has created The Jane Carter Solution, an ever-growing collection of healthy homespun hair products for all hair types and textures such as straight, coarse, curly, wavy, and fine, that is available across the country in outposts such as Whole Foods, Ulta and CVS as well as salons.
 
Karen Doskow
Director of consumer products, Kline & Company
Karen Doskow is an industry veteran with over 25 years of experience in the air care, beauty and related markets. She has been with Kline for 20 years and during her tenure, she has designed, developed and elevated many of Kline’s titles into perennial best sellers, including Professional Skin Care, Beauty Devices, and Home Fragrances.
 Prior to joining Kline, she has worked on the marketing and advertising sides of the business on brands including Pantene, Chanel and Avon.
Doskow will explain why a multi-prong channel approach is no longer optional and why the role of alternate channels has become increasingly more important. This session will provide details on the shifts and dynamics in the important alternate channels by sub-channel (person-to-person, television, the internet, vertically integrated specialty stores, apparel stores, and specialty multi-brand stores), giving attendees a more holistic view of the distribution options for the entire beauty market, with a particular emphasis on fragrance, hair care, makeup and skin care. 
 
Georgia Sturges—beauty and wellness brand consultant
Georgia Sturges was part of the start-up team behind the Amorepacific skincare and spa brand as director of education and development where she was responsible for developing curriculum, creating aesthetics treatments and teaching and speaking about ingredients, technology and skin biology. She has also held senior roles at Procter & Gamble, as director of education and spa for DDF (Doctor’s Dermatological Formulas) and Estée Lauder, where she was the executive director of global education for Origins. In all of her roles, she has been called upon to share her vision and expertise with the industry and public.
“For more than 50 years, HAPPI magazine has been a go-to source for growing brands in the personal care space, and out Brand Building Breakfast Seminar offers a perfect venue for entrepreneurs and company leaders to interact with each other and learn from experts who have real-world experience,” said Tom Branna, VP/Editorial Director, HAPPI. “The lineup of speakers includes dynamic leaders who have been in the trenches, as well as experts who will share insight into key market data and strategies. Talk about a power breakfast!”

For more information, visit http://seminar.happi.com


Got questions? Christine Esposito, Happi, 201.788-1194, [email protected] 
Sponsorship opportunities: Art Largar, publisher, 201.880.2259, [email protected]