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The business plans to leverage its 15 years of success to benefit the emerging brand, as it offers another avenue for people to achieve entrepreneurial success.
September 18, 2024
By: Lianna Albrizio
Associate Editor
Blo Blow Dry Bar has acquired California-based brand LashBar, a lash extension franchise equipped with patented lash systems and signature product line.
With the acquisition, Blo Blow Dry Bar says it plans to leverage its 15 years of success to benefit the emerging brand, as it offers another avenue for people to achieve entrepreneurial success.
“With our franchise opportunity, we wanted to give entrepreneurs the platform to fulfill their dreams of running a business that didn’t compromise their creativity,” said Founder Joseph Mai who cofounded the brand with his wife Lina. “Creating a family-like environment was a top priority for us – from a customer and employee perspective – and we of course wanted to ensure our franchisees were profitable. We’ve built a streamlined model that, with the support of Blo, is primed to reach new heights.”
Since launching its franchise opportunity in 2018, the brand has grown to 13 open and operating locations, with more in various stages of development.
In October of 2022, Blo acquired Canadian-based MYNC Beauty Inc. and launched its US franchise opportunity through a new brand named LashKind in June of 2023. By becoming a platform company with the addition of LashKind, and now LashBar, Blo will provide franchisees with numerous paths to achieving entrepreneurial success.
“We wanted to acquire a brand whose customers, staff and franchisees resembled our own, and shared the same values,” said Vanessa Yakobson, CEO of Blo Blow Dry Bar. “Joseph and Lina have built a powerful brand with a carefully crafted service and business model. We knew that our systems, resources and expertise would marry nicely with the LashBar platform, leading to growth in unit economics and unit count.”
In the coming months, LashBar will merge with and be known as LashKind. The existing LashBar locations will begin to operate under the brand name “LashKind – A Lash Bar,” and LashKind’s private label products will be stocked in LashBar locations.
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