Madison Reed Teases ‘The Future of Hair Color’

When it comes to gorgeous hair color, Madison Reed says it’s all business and no BS.

The prestige hair color brand’s first omni-channel campaign, “The Future of Hair Color Is Here,” timed for Women’s History Month, aims to challenge the status quo, reinforcing a new standard for salon-quality hair color.

The campaign unites brand founder Amy Errett’s story, product innovation, and omni-channel model under one unifying idea: Madison Reed’s commitment to unleashing women’s confidence has redefined the future of hair color.

“Most women will color their hair every few weeks for more than 30 years, yet the category has been largely overlooked,” said Madison Reed CEO and Founder Amy Errett. “For too long, women had to choose between harsh, uninspiring boxed color or expensive salon visits, both without transparency into the ingredients they were putting on their hair. I founded Madison Reed because I believed women deserved better — better ingredients and better results — and set out to transform every part of the hair color experience.”

Madison Reed is also mobilizing its platform in women’s sports through social activations “championing unapologetic confidence” through partnerships with University of Connecticut Athletics and a roster of women athletes, it said.