Financial News

Skyline Beauty Group Acquires LilyAna Naturals

Skincare brand is best known for its retinol treatments.

Skyline Beauty Group has acquired LilyAna Naturals, a fast-growing skincare brand recognized for its retinol treatments and e-commerce footprint.

Founded in 2014, LilyAna Naturals has built a following with “accessible, results-driven formulations designed to support smoother, healthier-looking skin,” said the company.

It has achieved success on Amazon, where its flagship Retinol Cream and Eye Cream have earned tens of thousands of customer reviews and consistently rank among the platform’s top-rated skincare products, said Skyline Beauty Group.

“LilyAna Naturals has built an incredibly strong connection with consumers through products that deliver visible results at an accessible price point,” said Joe Indig, CEO of Skyline Beauty Group. “We have tremendous respect for the foundation that Retta Abraham and his team created. We’re excited to continue building on that momentum and supporting the brand’s next phase of growth as part of our expanding portfolio.”

“Our experience working with Joe and the Skyline Beauty team was first-rate,” said Retta Abraham, former CEO of LilyAna Naturals. “From the moment we signed the LOI, the process moved with speed and professionalism that reflects the quality of their organization. The entire LilyAna Naturals team is energized about what comes next.”

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