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In the spotlight is the Reckitt-owned brand’s new Lavender & Cotton Blossom scent.
March 23, 2026
By: Lianna Albrizio
Associate Editor
Lysol is kicking spring cleaning into high gear with the return to the “Dancing With the Stars: Live! Tour.”
In the spotlight is the Reckitt-owned brand’s new Lavender & Cotton Blossom scent. Introduced last year, the fragrance is the latest innovation and expansion of the brand’s new Day portfolio. As with all other disinfectants in the portfolio, it kills 99.9% of germs while leaving behind a lavender fragrance.
As an official partner of the Dancing With the Stars: Live! Tour, Lysol is taking fans “Behind the Clean,” bringing its expertise from the home to backstage, officials said. The partnership comes to life through consumer-facing digital content and in-show integrations. These include curated social posts with the Pros, Alan Bersten, Emma Slater, Ezra Sosa and Hailey Bills, and exclusive Dancing With the Stars: Live! Tour content broadcasted to attendees during intermission.
Lysol is also enlisting legendary actress and season 34 contestant Danielle Fishel to showcase how Lavender & Cotton Blossom scented products have transformed her cleaning routine.
“I’m constantly on my toes – between balancing my kids, my schedule and my performances – so keeping a clean, disinfected space is essential not only on tour but also at home,” said Fishel. “With Lysol Lavender & Cotton Blossom scented products, cleaning becomes a sensory escape: a moment where I can reset and waltz through the rest of my day. Partnering with Lysol feels like a natural extension of how I approach my routine, and I hope this collaboration helps everyone experience that same feeling, like receiving a perfect score, this spring-cleaning season.”
In addition to its presence on tour, Lysol is expanding its partnership as an official sponsor of the first Dancing With the Stars! Convention in Palm Springs, CA from July 31 through Aug. 2, 2026.
“This program showcases how Lysol continues to evolve the everyday cleaning routine, combining trusted disinfection with an uplifting fragrance,” said Benoit Veryser, vice president of US marketing for Lysol at Reckitt. “Our partnerships with Danielle, the tour, and the convention make a perfect combination to bring energy, joy, and movement to everyday life, and Lysol helps keep the spaces behind those moments clean and protected.”
The suite of Lysol Lavender & Cotton Blossom scented products includes Lysol Disinfectant Spray; Lysol Disinfecting Wipes; and Lysol All-Purpose Cleaner.
Products are available at major retailers nationwide including Amazon, Walmart and Target.
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