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New design studio focuses on fashionable home fragrance.
September 4, 2012
By: TOM BRANNA
Editor
To leverage best in class design experts in the fashion and home decor industry, Yankee Candle debuted a new design studio located on Broadway in New York City, according to the company. It tapped fashion and textiles designer Patti Carpenter to head the space as creative director. “This new design studio will allow us to continue to push the envelope in developing inspiring, unique and fashion forward design ideas, enhance intellectual ownership and expand manufacturing partner resources,” said Harlan Kent, chief executive officer of Yankee Candle. “Pairing the expertise and design esthetic of Patti Carpenter, with our extraordinary creative team will allow us to continue to support Yankee Candle’s brand strategy to deliver on distinctive home experiences for our customers.” In her new role, Carpenter will work out of the NYC studio space. She will serve as an internal trend forecaster and create custom developed products for Yankee Candle. Carpenter is the principal and creator of Continuum Home, Inc. and founder of Carpenter + Company.She will bring more than 25 years of experience—including positions with fashion giants Oscar de la Renta, Bill Blass, and Ralph Lauren—to this new role at Yankee Candle. The new design studio and its creative team will work closely with the company’s existingcreative department located at company headquarters in South Deerfield, Mass.
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