Glade Expressions Kicks Off National Mobile Tour

Road trip!


Glade, SC Johnson’s home scenting powerhouse brand, is kicking off the Glade Expressions Happiair Tour today in Oklahoma City. The hands-on and virtual fragrance experience tour will stop in 30 cities across US over the next two month.

The tour has been designed to educate fans about the innovative Glade Expressions Collection, and showcase how contemporary decor can be inspired by fragrance.

The tour will travel coast-to-coast throughout March and April and make stops at locations such as parks, festivals, conferences and city centers. At each tour stop, fans will have the opportunity to interact with a fragrance consultant to find their signature scent, and discover a personalized home design style profile through the new Glade Home Style Studio featured on the Glade Facebook page.

The Glade Home Style Studio online application,a virtual extension of the multi-city tour, will enable fans to discover home decor tools and tips from experts including long-standing Glade partner, entertainment journalist and style guru Giuliana Rancic. Each personalized “styleboard” created on the application includes a Glade Expressions Collection fragrance, home furnishing suggestions, color and fabric swatches and music playlists, all of which can be shared with friends and family on Facebook.

By completing a styleboard, fans will be entered to win weekly prizes of $200 and a grand prize of a real-life room makeover and a fragrance-inspired trip.