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New report also highlights Neutrogena and Crest.
February 17, 2012
By: TOM BRANNA
Editor
As in life, men and women disagreed more than they agreed as to which brands have earned their most affection. Both men and women rated Southwest Airlines, Google and Dove among their top ten brands. Beyond these, though, women have real heart for Hallmark, Kohl’s, Lexus, Target, Neutrogena and Crest. Men, on the other hand, were most taken with Cadillac, BMW, Apple, Sharp and GE—according to the Second Annual “Most Desired Brands in the U.S.” report just released by global strategic neuroinsight firm Buyology Inc and uSamp, a provider of targeted audiences and SaaS technologies for business intelligence.
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