Nuance Salma Hayek Debuts at CVS

Nuance Salma Hayek Debuts at CVS

The Nuance Salma Hayek line is new at CVS.

• CVS/pharmacy has rolled out a new exclusive beauty collection, Nuance Salma Hayek. Developed by actress Salma Hayek and CVS/pharmacy, Nuance Salma Hayek is a comprehensive collection of more than 100 products within four categories—skin care, cosmetics, hair care and body.

The first complete beauty line developed by an actress in partnership with a national retailer, Nuance Salma Hayek was inspired by Hayek’s grandmother, a cosmetologist who developed her own homemade beauty remedies, according to CVS. Products are said to represent the fusion of advanced, proprietary formulations and personal beauty rituals passed down from generations.

Many ingredients, such as tepezcohuite, blue agave, prickly pear and lime enzyme, are being used in exclusive beauty formulas available to the mass market for the first time, according to the retailer.

“CVS/pharmacy’s leadership in beauty for the past decade has been demonstrated by a long list of first-to-market innovations for our beauty customers,” said Mike Bloom, executive vice president of merchandising and supply chain for CVS/pharmacy. “Our partnership with Salma Hayek in creating a premium beauty line that is accessible to all women takes our beauty leadership and innovation to the next level. We are proud to introduce this highly-anticipated line, Nuance Salma Hayek, exclusively to CVS/pharmacy customers.”

• BeautiControl held its annual celebration at the Gaylord Texan, July 28-30, and to mark its 30th anniversary, founder Jinger Heath made an appearance. BeautiControl has been a subsidiary of Tupperware Brands since 2001.For the 20 years prior, Heath owned the company with her husband.

The cosmetics and skin care firm also rolled out a new online, image and color tool, eBeauti.

• Calvin Klein Fragrances, a unit of Coty Prestige, has unveiled its worldwide Fall 2011 advertising campaign for CK One Shock, the first non-shared fragrances in the CK One portfolio. The CK One shock campaign continues the visual momentum of the CK One lifestyle campaign, which debuted worldwide in February 2011, and evolves the fragrance franchise’s rebellious edge and introduced the brand’s complementary additions of jeanswear, underwear and swimwear.

“CK One has maintained its status as an iconic global brand, and the original shared fragrance, since it first launched in 1994,” said Catherine Walsh, senior vice president of American Fragrances, Coty Prestige. “With the introduction of CK One Shock we address the need of today’s consumer to define their individuality while maintaining the core equities of the CK One franchise—authenticity and accessibility. CK One Shock is for the times when you simply do not want to share.”

The campaign was conceived by consulting creative director Fabien Baron of Baron + Baron, working with CRK, Calvin Klein, Inc.’s in-house advertising agency.

A digital initiative for CK One Shock will also be launched and integrated within www.ckone.com, the global hub for the CK One lifestyle campaign. The multi-prong CK One Shock campaign also features user generated content, mobile applications and a strong global social media component.

• Red Carpet Manicure, LLC, managed by two former Coty Beauty executives, is rolling out Red Carpet Manicure, an LED gel polish manicure and pedicure system that is said to bring the professional salon experience to the masses with a simple and effective at-home application that is ready within minutes. Launching nationwide at Ulta this month, Red Carpet Manicure will be available in 36 shades.

Founded by Barry Shields and Bruce Kowalsky, Red Carpet’s gel nail polish lasts for weeks with a fast, safe and easy application that guarantees a professional salon manicure without chipping or peeling.

The system includes an exclusive Portable LED light or a Pro:45 LED light that cures the gel polish in seconds for weeks of wear. Red Carpet Manicure, LLC is also consulting with celebrity nail professionals to develop patented color shades and tap into the current nail trends in the industry. The full system costs $57.94 or $2.90 each for 20 at-home applications.

The Red Carpet proprietary Portable LED light will be available in addition to the Red Carpet Pro:45 LED light which incorporates identical technology to those in salons.

• Miss Black Texas, Oceilia Gibson, from Dallas, TX, was crowned Miss Black USA 2011 at the Historic Lincoln Theatre in Washington, DC. Ilex Consumer Products Group’s iconic Calgon brand, the presenting sponsor of the event, presented Gibson with keys to a brand new car.

Gibson holds a B.A. in Interdisciplinary Studies and is currently pursuing a Masters of Art in Divinity from Southwestern Baptist Theological Seminary.

The Calgon brand was launched in 1946 and in the 1960s became famous with its iconic tagline “Take Me Away!” It was relaunched in 2010.

• Bengay, the topical analgesic rub from Johnson & Johnson, is partnering with 12-time Olympic medalist, author and mother Dara Torres as an on-going brand ambassador. Torres will also assist in the launch of the brand’s latest innovation, Bengay Cold Therapy, which uses menthol and the cooling benefits of Pro-Cool Technology to alleviate minor aches and pains.

Bengay Cold Therapy rolled out in June.

• CleanItSupply.com, an online cleaning supply store, and Phoenix Brands have formed a new a multi-platform marketing and distribution partnership. The online retailer will feature a wide selection of Phoenix Brands products, including Ajax laundry detergent, Dynamo, Fresh Start, Fab, Niagara spray starch and Final Touch, offering customers the chance to purchase products by the case.

In addition to the online presence, the duo has also installed a framework plan that aims at taking both companies overall accessibility, convenience and usability to the next level via CleanItSupply.com’s recently enhanced product features.

Part of the new partnership between the two cleaning powers is the addition of a Phoenix Brands Mini-Store, that will live exclusively on the CleanItSupply.com website. In addition, CleanItSupply.com will be offering a wide range of Phoenix Brand product give away promotions. Under this new push, the CleanItSupply.com /Phoenix Brands partnership will work in conjunction with both companies’ online media sources, according to CleanItSupply.com owner Dan Dillon.

“Through this online team-up, Phoenix Brands and CleanItSupply.com will work in tandem to focus on streamlining their online presences via web optimization, and online media outlet utilization,” said Dillon.

• Fischer Pharmaceutical Ltd. has retained TransMedia Group to introduce Israel’s most popular sunscreen, Dr. Fischer UltraSol, in the US. TransMedia’s campaign will include the line’s extensive range of lotions and sprays for adults, athletes, kids and babies. One major corporation, Walgreens, currently sells Dr. Fischer UltraSol along with a growing number of retailers nationwide.

• Four No7 products from Boots have received the Good Housekeeping Seal after evaluation by the Good Housekeeping Research Institute. The Boots No7 products that received the Seal include No7 Protect & Perfect Intense Beauty Serum, No7 Intensive Line Filler, No7 Advanced Renewal Anti-Ageing Glycolic Peel Kit and No7 Protect & Perfect Hand Cream SPF 15.

Prior to earning the Good Housekeeping Seal, the No7 products won big in Good Housekeeping’s 2010 Anti-Aging Awards, winning in four respective categories, including Best Anti-Aging Serum and Best Instant Wrinkle Smoother.

“The No7 brand is the result of in-depth research & development driven by consumer insights on aging. All products are extensively tested individually and as part of a skin care regime, working closely with a number of dermatology experts and universities to continually make new strides in skin care technology. Receipt of the Good Housekeeping Seal reinforces the brand’s commitment to developing anti-aging products that are backed by science,” said Stephen J. Lloyd, CEO of Boots Retail U.S.A.

• Salon Selectives, Inc., a division of CLT International, has acquired the trademark rights for Daily Defense hair care products.

“We are extremely excited about the addition of this popular brand to our portfolio of personal and hair care products,” said Jack Wilkinson, principal of Salon Selectives Inc. “The addition of Daily Defense provides us with two world class brands that we can offer at affordable prices to value conscious women around the world.”

According to Wilkinson, “Women love these brands. We believe that Daily Defense is perfectly positioned for those consumers who look for brands they can trust at prices they can afford and look forward to launching a full range of products that serve this customer’s needs.”

• OMI Industries, the maker of Fresh Wave natural odor eliminators, said Fresh Wave products will return to the locker room for another season as the “official deodorizer” of the Chicago Blackhawks.

More info: http://omi-industries.com

• Smashbox Cosmetics and Social Amp, a provider of onsite social personalization, have partnered to develop a custom shopping experience based on the preferences of consumers and their friends. Using Facebook profile data, Facebook “Likes” and consumers’ “Wants,” Social Amp provides Smashbox shoppers with personalized recommendations based on their friends’ preferences, as well as their own. Social Amp’s platform and applications embed the social graph and users’ social connections directly into Smashbox.com for brand-focused interaction.

“We’ve really brought Facebook to Smashbox.com,” said Beth DiNardo, general manager of Smashbox Cosmetics. “As we move forward in an industry where social media is essential for growth, we are excited to be the first beauty brand to implement a comprehensive shopping experience driven by social popularity and consumers’ social connections.”

• Nars has officially relaunched its e-commerce site, www.narscosmetics.com. The brand partnered with Createthe Group to develop this next-generation e-commerce site that not only delivers an exceptional online shopping experience, but also provides a destination for consumers to interact with the brand. The World of Nars section is dedicated to showcasing lush and engaging brand content that will delight brand enthusiasts and novice customers alike, with exclusive vision and insights from François Nars and Nars artists, stylized brand videos, behind-the-scenes videos from Fashion Week, current and vintage Nars campaigns, and a look at François’ Tahitian island Motu Tané and dog Marcel.

Additionally, a special section spotlights François Nars’ inspiration behind the brand’s iconic product names. The new site also features “The Wardrobe,” a visual wish list that allows shoppers to create personalized makeup kits based on individual style, tastes and even events.

“The re-launch of narscosmetics.com is a significant step in our strong commitment to evolving the overall digital brand presence for Nars,” said Louis Desazars, CEO, Nars Cosmetics. “We felt strongly that we needed to create a comprehensive online experience that was truly reflective of the brand heritage coupled with a high-impact luxury shopping environment.”

• Manic Panic, the alternative makeup line started by Tish and Snooky — sisters from the original 1980’s band Blondie—has added a new limited-edition palette called Creature of the Night. True to the brand’s heritage, the range offers edgy and bold colors designed to create one-of-a-kind looks. The collection features eye and lip color kits, lipstick, mascara and eye shadow.

• Red Door Spas’ national creative director Zahir Ziani was awarded the 2011 North American Hairstyling Award (NAHA) in the fashion forward category. Each year, the North American Hairstyling Awards, the most prestigious photographic beauty competition in North America, celebrates the skill and professional salon artistry of today’s leading stylists across several categories of excellence. NAHA is part of Professional Beauty Association Beauty Week, hosted annually by Cosmoprof North America at the Mandalay Bay Resort & Casino in Las Vegas.

More info: www.reddoorspas.com

• E’shee Clinical Esthetic has rolled out White Truffle Radiance Cream. Truffle extracts, according to the company, are an excellent source of Superoxide Dismutase (SOD), a powerful cellular antioxidant. SOD enzymes provide exceptional cellular protection against free radicals while offering anti-inflammatory properties and ultimately slowing down the aging process. While SOD is naturally occurring in the body, it declines dramatically with age, according to the company.

• MaddieBrit Products’ GrabGreen’s detergent has received an “A” rating from the Cooking Club of America in the Automatic Dishwashing Detergent category. The Cooking Club tested a wide range of detergents from major brands over the past three months, and according to MaddieBrit, testers were impressed with the cleaning power and also liked the convenience of the pre-measured pods and light fragrances. Cooking Club Magazine has more than 500,000 subscribers.

More info: www.grabgreenhome.com

• Maintaining its long-standing tradition of supporting HIV/AIDS charities, Kiehl’s Since 1851 embarked on the second annual Kiehl’s LifeRide for amfAR, a seven-day charity motorcycle ride, July 31-Aug. 6, throughout the Northeast US. With stops at five freestanding stores along the way, the ride was led by Chris Salgardo, president, Kiehl’s USA and Alain de Cadenet, Le Mans racer and ESPN “Speed Channel” host, with notable motorcycle enthusiasts including Jason Lee, Mark-Paul Gosselaar, Tyson Beckford, Tricia Helfer, Justin Chatwin, Katee Sackhoff, Teddy Sears, Christopher Redman and Marguerite Moreau.

In addition, Kiehl’s introduced Limited Edition Ultra Facial Cream featuring a special motorcycle motif. According to the company, 100% of Kiehl’s net profits from the sale of this product, up to $25,000, will benefit amfAR.

• Henkel has teamed up with the Alliance for a Healthier Generation, a non-profit organization founded by the American Heart Association and William J. Clinton Foundation working to combat childhood obesity, to launch the Henkel Helps Get Kids Fit program. This back to school season, Henkel will give schools across America the opportunity to win $30,000 through the Henkel Helps program to improve the health and fitness equipment, resources and services available to students.

“The goals of the Henkel Helps Get Kids Fit program align perfectly with the Alliance for a Healthier Generation’s goal of reducing the prevalence of childhood obesity by 2015 and empowering kids nationwide to make healthy lifestyle choices,” said Ginny Ehrlich, CEO of the Alliance for a Healthier Generation. “Thus the collaboration between Henkel and the Alliance could not be a better fit.”

The 2011 Henkel Helps Get Kids Fit contest will award three schools, one at the elementary, middle, and high school level, $10,000 each to improve youth fitness at their school.The three winning schools will be announced on Nov. 30.

More info: www.HenkelHelps.com

• This fall, Viva La Juicy will debut its new global advertising campaign. In a collaborative approach between Juicy Couture and Elizabeth Arden, the new images reflect a modern and sophisticated take on the iconic best-selling fragrance, recognized the world over for its fabulous notes of mandarin, gardenia and sandalwood, according to the company. The evolution of the renowned fragrance’s image from a youthful aesthetic to a more stylish, elevated feel aligns with the brand’s current creative direction led by LeAnn Nealz, president and chief creative officer.

• eSalon, an online-driven custom hair color service, was featured on NBC’s “Today” show on Aug. 8.On the show, Bobbie Thomas,the “Today” show style editor and guru, spotlighted hair products, stating, “If you’re afraid to select your own boxed hair color, but would love to find a DIY option, you may want to consider a new ‘in-between the drugstore and salon visit’ option. eSalon.com offers custom-formulated hair color reviewed by expert colorists and deliver each personalized kit with individual application instructions.”

• Jurlique has officially re-launched www.jurlique.com. Key features include a powerful new ratings and reviews system, a personalized skin consultation tool that recommends products based on the individual’s skin profile and the ability to pre-order new products before they arrive in stores. The site’s improved navigation makes it much easier for consumers to browse and find products, according to the company.

• This October, Wella will roll out Wella Color Charm permanent liquid hair color with Liquifuse Technology, which has a fresh scent. The benefits of Liquifuse Technology begin with the saturation power of liquid permanent color for a quick, accurate application process. The revamped Wella Color Charm fragrance, which is billed as a gentle floral, helps mask the harsh ammonia smell often associated with permanent hair color. It blends a fruity introduction of green pear, soft peach, and sparkling apple harmoniously with floral heart, softened by the background of musky and woody notes.

• Love by Kim Kardashian, a soft, feminine scent, is housed in a platinum finish vessel embellished with 450 hand laid clear-cut stones. Each limited edition bottle, numbered and signed by Kardashian, is presented in a noir velvet finish case, inspired by a ring box.Only 1,000 bottles were produced—one for Kim towear on her wedding day, 200 for her bridal shower and 799 for her fans.•

• Clearasil’s Rock Your Skin Guitar Sweepstakes is offering Facebook fans the chance to win an autographed Gibson Melody Maker Les Paul guitar. The instrument, which was signed at the Clearasil Vibe+Revive Lounge within the Miami Express Yourself Oasis at the Hard Rock Hotel during Lollapalooza music festival, features autographs from celebrities and musicians.