When It Comes to Hair, Thin Is Definitely not In

Procter & Gamble Co. is launching new Nioxin formulas that promise thicker, fuller hair. According to P&G research, hair thinning affects three out of four people, more than the number of those who use hair color.


P&G identified three signs of thinning hair: poor scalp environment, fewer hair strands and finer hair strands.


To address these symptoms, Nioxin has developed six regimens featuring tailored technologies for various hair textures, hair condition and whether hair is virgin or colored. Each technology offers a shampoo, conditioner and treatment which aim to deliver thicker-looking hair in 30 days. Stand-alone items include in-salon service Nioxin Scalp Renew Dermabrasion and at-home product Nioxin Scalp Renew Density Restoration Treatment, which aim to first treat the scalp, like a skin care product.


According to P&G, 70% of users noticed their hair looked more thick and dense after two weeks of using Nioxin. Clinical testing, the company said, has shown that the Nioxin Density Restoration Treatment is effective enough to help reduce hair fall (due to breakage and unhealthy environmental action) by an average of 54%.


According to P&G, Nioxin is the No. 1 brand in the professional market in North America in market share, with an 80% share, is carried at 30,000 salons and beauty stores throughout the U.S. and is available in more than 40 countries and 70,000 salons and stores worldwide.